Friday, August 26, 2005

International Edition Textbooks

All major publishers have declare war with international edition booksellers. In the effort to reduce the import of international edition textbooks to USA, major publishers have make minor content adjustment to some international edition textbooks. Even when the title/edition/author are correct, there may be a slight difference in the content.

This action has worked for publisher. International edition textbook exporters have suffered enormous losses due to returns from end users for slight difference in the content of the textbooks.

As an entrepreneur, the course of actions taken by the publisher is a real good move. It can prevent further exploitation of the price difference between domestic US textbooks and the international edition ones.

As a student, however, I despise the action taken by the publishers. They clearly do not care about the rising education cost of Americans. It has created a burden for both parents and children, and exacerbated the indebtedness of average Americans.

In order to tackle this problem, I am now working on a website called www.esdena.com, which will launch at late September. This website, will serve as a marketplace for college and universtiy students.

The uniqueness of this website is its ability to incorporate local transaction. We acknowledge that it is a hassle for most sellers to ship their books, thus our system allows seller to choose to sell within their own schools, thus avoiding the trouble of book mailing.

Sorry for my shameless self-promotion, I will update you more later on my project and how it can help to lower education cost.

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